PROPOSED AESTHETIC MOODBOARD

PROPOSED AESTHETIC MOODBOARD

This is my proposed aesthetic moodboard reflecting one of my proposed strategies for New Look. I think it would beneficial for New Look to turn around their brand aesthetic and image by becoming a completely sustainable brand, in reflection to the current climate crisis and the affects that the fashion industry have on this. Consequently I have included a proposed logo that New Look should include if they were to take on this proposal as well as imagery that relate to the issue of the fashion industries negative impacts on the climate. I have decided to complete this moodboard mirroring a scrapbook/ collage aesthetic, alike my other moodboards as I believe that this is aesthetically pleasing and juxtaposes nicely to the aesthetic of the rest of my work in my document which is more simple and sleek.