NEW LOOK'S VEGAN COLLECTION

NEW LOOK'S VEGAN COLLECTION

• https://www.standard.co.uk/fashion/new-look-vegan-shoes-bags-vegan-society-a4204376.html

- New Look launches range of vegan shoes and bags registered by the Vegan Society 

- the Vegan Society said the high street giant is set to 'take the vegan fashion world by storm'

- NL launched over 500 vegan bags, shoes and accessories registered with the Vegan Society 

- this makes it easier for consumers to consume consciously 

- the ranges has been thoroughly checked by the Vegan Society to ensure all products are free from animal derived components including any that might be found in threads, fabrics, glues, dyes and treatments 

- NL has also ensured that the manufacture of the product and its materials are free from animal testing 

- NL said it is working towards changing components in existing and upcoming lines to reduce its reliance on animal-derived components 

- prices in the range are from £3.99-£29.99

• https://www.veganfoodandliving.com/news/new-look-launches-range-of-500-vegan-shoes-and-bags-certified-by-the-vegan-society/

- New Look is the first fashion retailer to register a vegan range with the Vegan Society trademark following the lounge of its 500-strong vegan fashion collection including bags, shoes and accessories

- it can be bought in all 900+ stores or online from September making it easier for consumers to make compassionate clothing choices 

- the products are fashionable 

- the products labelled with the Vegan Trademark are being 'highlighted and proudly showcased' 

- the Vegan Society said "New Look's commitment to taking the range through the Vegan Society's thorough registration process allows you to shop with the reassurance of the vegan trademark. New Look will continue to register many more of its products with our trademark, keeping your stylish for many seasons to come"

• https://www.vegansociety.com/whats-new/blog/new-look-takes-huge-step-vegan-fashion-vegan-society’s-vegan-trademark

- 'New Look takes a huge step into vegan fashion with the Vegan Society's trademark 

- New Look is lacing up to take the vegan fashion world by storm 

- New Look have committed to registering as many of their non-leather goods as possible, changing components and reducing their reliance on animal-derived components 

- big positive step for NL and sets a precedent for the wider fashion community 

- at a time where customers are increasingly aware of how their clothes are made and what goes into them, its possible to achieve transparency in the supply chain and source alternatives to animal-derived ingredients, while keeping them affordable 

• https://www.newlook.com/uk/womens/vegan-fashion/c/uk-collections-womens-vegan-shoes-accessories

- 'shop kinder with the vegan range'

- completely animal free

- the line includes everything from pattered vegan shoes to chic vegan-friendly accessories 

- 'whatever your style, our vegan options are a step in the right direction'

- how the products look on the website; 

- this is a moodboard showcasing some of the products in New Look's vegan collection;

- however, it could be noted that New Look contradict themselves by also selling real leather as well as their vegan leather collection 

- this is just a few of their real leather products on their website;

- therefore this suggests that New Look's ethicals and morals as a brand aren't to be animal friendly as they are implying, but instead this is just a marketing tactic in order to appeal to as many consumers as possible while representing their brand image in a good light and thus generating good publicity