INSTORE VS ONLINE

INSTORE VS ONLINE

• https://www-statista-com.hallam.idm.oclc.org/statistics/476556/total-retail-spend-via-mobile-devices-in-the-uk-by-age-group/

- this is a graph to show "total volume of retail spending made via mobile devices in the UK in 2014 and 2019 by age group (in million GBP)"

- these results show that clearly many more consumers are choosing to shop online in 2019 than they did in 2014 

• https://academic.mintel.com/display/959090/?highlight#hit1

- interestingly, this graph shows that more participants in the survey bought more clothes in-store than online within the last year 

- again, this graph shows that overall more participants shopped more in-store than online within the past year 

- however, it is also interesting to note that the 16-24 year old section is the biggest for both surveys, meaning that generally more of them buy clothes on a frequent basis, and this is consequently why so many fast-fashion brands target them 

• https://data.mintel.com/databook/919600/#Q17a

- these graphs shows that the majority of participants in the survey bought more items online than in store in the last 12 months 

- this graph shows that more people buy items online from a brands website as opposed to their app 

- this therefore highlights a gap in the market and an opportunity for New Look to improve if they were to have a greater app-presence 

• https://academic.mintel.com/display/964084/?highlight

- it is hard to say which method is used more to purchase clothes (online or physical stores)

- most consumers use both methods