CURRENT USE OF INFLUENCERS MOODBOARD

CURRENT USE OF INFLUENCERS MOODBOARD

This is my current use of influencers moodboard, which reflects how New Look present images of influencers on their social media sites (primarily Instagram and Facebook). I sourced these images from New Look's Instagram and Pinterest. Creating this moodboard allowed me to see a general aesthetic of how New Look likes their influencer photos to look; casual but well dressed. I decided to create this moodboard in a scrapbook/ collage aesthetic without any white space (which is different to any of my other moodboards). Instead I decided to use the eyedropper tool and fill the white spaces with prominent colours featured in the imagery on this moodboard. Overall this has created a primary colours motif which I think is eye catching.