CONSUMER DEMOGRAPHIC MOODBOARD

CONSUMER DEMOGRAPHIC MOODBOARD

- This moodboard reflects the current aesthetics of New Look. 

- Current aesthetics of New Look are very wintery, involving lots of leather, jumpers, coats and maxi skirts. Patterns are common in their designs too, specifically animal prints such as zebra and leopard.

- I sourced images from New Look's Pinterest and Instagram for this mood board. 

- I chose to do all of my moodboards in a collage/scrapbook style which juxtaposes to the simple/ clean style that I used for the rest of my document.