COMPETITORS MOODBOARD

COMPETITORS MOODBOARD

This is my competitors moodboard that I created to present on my InDesign document. 

I included high street and online brands that I believe are New Look's strongest competitors. This includes; PLT, H&M, Zara, River Island and Topshop. I decided to create this moodboard, alongside all of my moodboards, in a scrapbook/ collage aesthetic as I believe it is visually eye catching and contrasts nicely to the rest of my InDesign work which is simple and neat. I also included aspects of repetition on this collage as I believe that these competitors all repeat each others designs and are similar to each other.