BRAND TIMELINE

NEW LOOKS TIMELINE

• https://www.newlookgroup.com/who-are-we/our-history

1. 1960; opened first store in Taunton, UK
2. 1988; opened first international store in France 
3. 1996; opened their 200th store 
4. 1996; launched their teen-wear range 'Generation 915'
5. 1998; they floated on the London stock exchange 
6. 2000; they launched their 'Inspire' range for sizes 18-26 (arguably ahead of their time as plus-size fashions are currently very popular)
7. 2000; 'MIM' (the French fashion store) joined the group 
8. 2003; they opened their 500th store on Oxford Street, London 
9. 2004; they launched their maternity range 
10. 2004; they became a private business again 
11. 2006; opened their first store in Belgium 
12. 2006; they launched their first Kelly Brook swimwear and lingerie collection 
13. 2007; they launched their first designer collection in conjunction with Giles Deacon and Lily Allen 
14. 2007; they became the number 1 for footwear in the UK, by volume 
15. 2007; they started selling online (new look.com)
16. 2008; they opened distribution centres in Singapore and Istanbul 
17. 2009; they opened their first London support centre 
18. 2009; celebrate their 40th anniversary 
19. 2009; opened their 1000th store in Bath 
20. 2009; launched the 'New Look charity Foundation'
21. 2010; opened four-floor flagship store on Oxford Street, London 
22. 2010; opened their first store in Poland 
23. 2011; made their first ever TV show on channel 4: New Look Style The Nation 
24. 2011; launched their mobile store, mobile app and click-and-collect service 
25. 2011; launched their first new concept store in High Wycombe 
26. 2012; opened DC 3 at at their Lymedale distribution centre, bringing their online delivery service in house 
27. 2012; opened their Marble Arch concept store, bringing the online and offline experience together with interactive screens 
28. 2013; opened their Weymouth support centre 
29. 2013; opened more of their new store concepts, and launched their new logo 
30. 2014; they launched their French and German transactional sites 
31. 2014; opened first store in china 
32. 2015; acquisition by Brait and successful £1.2b refinancing