BRAND POSITIONING MAP
BRAND POSITIONING MAP
This is the brand positioning map that I created to present on my InDesign document;
- New Look sits towards the lower quality and price end of the brand positioning map
- it sits above brands such as Boohoo, Select and Primark as they are arguably worse quality and cheaper than New Look. However it sits below brands such as PLT, Urban Outfitters and ASOS as these brands are higher quality and more expensive
- I decided to only include high street and online fast fashion brands on the brand positioning map as these are generally New Look's competitors instead of including designer, higher end brands which such as Gucci and Dior which are very different markets to New Look's
- it sits above brands such as Boohoo, Select and Primark as they are arguably worse quality and cheaper than New Look. However it sits below brands such as PLT, Urban Outfitters and ASOS as these brands are higher quality and more expensive
- I decided to only include high street and online fast fashion brands on the brand positioning map as these are generally New Look's competitors instead of including designer, higher end brands which such as Gucci and Dior which are very different markets to New Look's
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