ANGELS X ROBOTS

ANGELS X ROBOTS

• https://www.thedrum.com/creative-works/project/zenith-new-look-retailers-angelsxrobots

- Angels x Robots, in partnership with Zenith, was New Look's largest ever national Christmas campaign  

- it was designed to keep New Look front of mind for all party wear shoppers 

- Zenith was responsible for media planning and buying for the campaign 

- the campaign story features a woman, the angel, and a man, the robot on their individual journeys through the night on route to a party. There is festivity and mystique in the air as they ultimately find each other against a backdrop of a London skyline

• https://www.youtube.com/watch?v=AINbVwraX7E

- the campaign had a big launch party where they teamed up with Stylist and Shortlist 

- New Look created a YouTube video from this event whereby they interviewed some of the famous guests at the party, asking them party-related questions. This included Sam Thomson and Chloe Lloyd 

• https://www.retail-week.com/technology/new-look-launches-ar-enabled-photobooths-in-store/7014807.article?authent=1

- for this campaign, New Look also launched augmented-reality photo booths in its London and Leeds stores 

- these included specially designed filters which included their branding 

- shoppers who visit the stores can take photos of themselves using an interactive screen in the booth, which was then sent to their smartphone to share on social media 

- the retailer plans to use the technology to drive its presence on social media sites such as instagram