PROPOSED CONSUMER MOODBOARD

PROPOSED CONSUMER MOODBOARD

This is my proposed consumer moodboard, as part of one of my proposed strategies for New Look. I believe that it would; be beneficial for New Look if they focused their attention on attracting women between the ages of 30-50 as there is a gap in the market for that particular demographic and these are also a big percentage of New Look's current consumers. This moodboard consists of images relating to this consumer. Such as women themselves of that age, their lifestyle and things they like to do. All of these images were sourced from Pinterest.