CONSUMER DEMOGRAPHIC MOODBOARD

CONSUMER DEMOGRAPHIC MOODBOARD

This is my consumer demographic moodboard, which represents New Look's average consumer; a female who is between 16-24, lives in a city and is in the DE socio-demographic group. Therefore I have included images of things that reflect this consumer, such as the typical consumer themselves alongside things they're likely to do or have interest in. Such as having their nails done, going for drinks with their friends, doing school/ uni work and drinking coffee. This moodboard was completed in a scrapbook/ collage style align with my other moodboards. This juxtaposes to the aesthetics of the rest of my document which is sleek and simple.