BLACK FRIDAY / CYBER MONDAY

BLACK FRIDAY / CYBER MONDAY PROMOTIONS

Closely following New Looks instagram, and website I have seen that they have been posting very frequently over the Black Friday/ cyber Monday weekend (11 times from Friday - Sunday evening), as well as posting on their instagram story to promote the sales and offers that they carried out during this time. They also frequently posted on their facebook page. 

The brand offered a tease offer which was only available for a limited amount of time, on the Wednesday before Black Friday of 25% off all full price boots and bags (current on-trend items reflecting the time of year and current trends. This was assumably in the hopes that it would engage their audience and leave them getting excited for the bigger offers on Black Friday. On Black Friday itself New Look were offering up to 50% 'selected styles', this therefore led customers to going on the site and browsing through the different styles in order to find out which were 50% off, and consequently see something else that they might like (which is full price) in the process; an effective marketing tactic. 

The aesthetic of their posts for both sales were predominantly christmassy; red, black, silver, sparkly and many red bows/ribbons (perhaps thinking that people were buying Christmas presents in the Black Friday sales, as well as reflecting the festive season coming into play during Black Friday-time). Interestingly also, both cyber Monday and Black Friday aesthetics were different but followed the same look and complimented each other, cyber Monday being silver sparkly and Black Friday being black sparkly. Both aesthetics also obviously followed the same logos and font branding that New Look always use. Their instagram posts also mirrored their website aesthetics, creating coherency. 

New Looks instagram stories for Black Friday;

This story was posted on the Wednesday before Black Friday - a tease before the full sales came out 

this story was posted on the Thursday - ensuring people knew about the sales before they started and to gain a build up while getting consumers engaged 

A couple of their instagram posts for Black Friday;

posted on Black Friday (the first of many posts)

also posted on Black Friday, reminding people of the sales if they didn't see the first post

This was how their website appeared on Black Friday; 

In addition, after the Black Friday sales had finished, the brand carried out their cyber Monday sales. This consisted of all items being up to 50% off (evidently a bigger sale than their Black Friday one, but expanding the brands publicity over the weekend). 

Their instagram story on the Sunday before cyber Monday;

How their website appeared on the Sunday and cyber Monday;

New Look presumably took part in the Black Friday/ cyber Monday sales in order to compete with their competitors such as Pretty Little Thing who massively reduced the price of their items for the sales. It also offers great publicity for the brand, consumers these days are increasingly money-saving conscious and love sales s therefore will browse around different websites and physical stores, seeing which ones have the best sales and shop accordingly. Thats also why it is so important that their social media posts are eye-catching and aesthetically pleasing as that is currently the most beneficial way to promote a sale, and having eye-catching social media posts ensures that consumers don't just scroll past without reading them.